FitBoutique Privacy Policy
FitBoutique Privacy Policy
Effective Date: 6th Jan 2025
This Privacy Policy describes how [FitBoutique] (“we,” “us,” “our,” or the “Site”) collects, uses, and discloses your Personal Information when you visit or make a purchase from [fitboutique.com.au] (the “Site”).
1. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.”
1.1 Device Information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, pages viewed, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage, and to optimize our Site and advertising strategies.
- Source of collection: automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor [Shopify] and any other analytics or marketing partners used to understand and improve customer experience.
1.2 Order Information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card details and any other payment types accepted), email address, and phone number.
- Purpose of collection: to provide products or services to you; to process your payment information, arrange shipping, and provide invoices and/or order confirmations; to communicate with you; to screen orders for fraud or potential risk; and, when in line with preferences you have shared, to provide you with information or advertising relating to our products or services.
- Source of collection: collected from you directly.
- Disclosure for a business purpose: shared with our processor [Shopify] and other vendors (e.g., payment gateways, shipping and fulfillment providers, sales channel apps) who assist with delivering our services.
1.3 Customer Support Information
- Examples of Personal Information collected: could include any of the above (device information, order information) plus additional details you provide in support inquiries (e.g., returns, product questions, or any other communication details).
- Purpose of collection: to provide customer support, address inquiries, or handle disputes.
- Source of collection: collected from you when you contact us (email, live chat, phone, or other channels).
- Disclosure for a business purpose: shared with customer support service providers, if used (e.g., a help desk platform).
1.4 [Additional Types of Information]
- If you collect other types of data—such as offline data, purchased marketing lists, or third-party data—please insert the details here.
2. Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under this age. If you are the parent or guardian of a child and believe they have provided us with Personal Information, please contact us at the address below to request deletion.
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- Compliance with Law: We may share your Personal Information to comply with applicable laws and regulations; to respond to a subpoena, search warrant or other lawful request for information we receive; or to otherwise protect our rights.
- Other Service Providers: [Add any other vendors such as marketing platforms, advertising networks, logistics providers, or payment gateways.]
4. Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
- Google Analytics: If you use Google Analytics, detail how Google uses Personal Information here: https://policies.google.com/privacy?hl=en, and how users may opt out: https://tools.google.com/dlpage/gaoptout.
- Other Advertising Partners: If you use any third-party marketing or remarketing apps, include details on what information you collect and share (e.g., cookies, purchasing data).
- How to Opt Out:
5. Using Personal Information
We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.
6. Lawful Basis (GDPR)
If you are a resident of the European Economic Area (“EEA”), we process your Personal Information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
7. Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information. We may also retain data for a reasonable period of time as required to comply with legal obligations, resolve disputes, or enforce our agreements.
8. Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal or otherwise significant effect on you.
- We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
- Our processor, Shopify, may use limited automated decision-making to prevent fraud (e.g., denylisting IP addresses associated with repeated failed transactions). These denylists persist for a limited time.
9. Selling Personal Information (CCPA)
Under the California Consumer Privacy Act of 2018 (“CCPA”), “selling” Personal Information can include sharing data for advertising or marketing. If applicable:
- Categories of Information Sold: [Insert specific categories if your business sells or shares data under the CCPA definition of “sell.”]
- Opt-Out: Provide instructions for California consumers to opt out of the sale of their Personal Information.
- Minors: If you sell Personal Information of minors under 16, provide details about how you obtain affirmative authorization.
10. Your Rights
10.1 GDPR (EEA Residents)
If you are a resident of the EEA, you have the right to:
- Access the Personal Information we hold about you.
- Port it to a new service (data portability).
- Ask that your Personal Information be corrected, updated, or erased.
- Object to processing or request restriction of processing.
- Withdraw consent at any time (where we rely on consent).
To exercise these rights, please contact us using the information in the Contact section below.
Shopify’s servers are located in various locations, including Canada and the United States. We use Shopify to store and process data; see Shopify’s GDPR Whitepaper for more information: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
10.2 CCPA (California Residents)
If you are a resident of California, you have the right to:
- Request access (the ‘Right to Know’) to Personal Information we hold about you.
- Request that your Personal Information be corrected, updated, or erased.
- Opt out of “selling” your Personal Information, as defined under CCPA.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.
11. Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a variety of cookies (functional, performance, advertising, and social media/content cookies) to improve your experience.
- Cookie Lifespan: The length of time a cookie remains on your device depends on whether it is a “session” or “persistent” cookie. Session cookies last until you stop browsing; persistent cookies last until they expire or are deleted.
- Managing Cookies: You can choose to disable cookies through your browser settings. However, blocking cookies may affect certain features and the functionality of the Site.
- Third-Party Cookies: Some of our business partners (e.g., advertisers) use cookies on our Site. We do not have direct control over these cookies.
For more information, visit www.allaboutcookies.org or see the relevant sections above on Behavioural Advertising and how to opt out.
12. Do Not Track
Please note that there is no consistent industry understanding of how to respond to “Do Not Track” signals. Accordingly, we do not alter our data collection and usage practices when we detect such a signal from your browser.
13. Changes
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Policy periodically to stay informed about our practices.
14. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
- Email: help@fitboutique.com.au
- Mail: 605 St Kilda Road, Melbourne VIC 3004, Australia
Last Updated: 6th Jan 2025