How Much Does It Cost to Open a Pilates Studio?

Opening a Pilates studio can be a rewarding business move — both personally and financially. But before you start, it’s important to know the costs involved so you can budget with confidence.

Whether you’re setting up a boutique space or going all-in with a large commercial studio, understanding expenses upfront can help you avoid surprises.

1. Location and Lease Costs

Your studio location will be one of your biggest expenses.
In Australia, commercial rental prices vary depending on the city and suburb.

• Prime city areas: $1,500–$3,000+ per month for a small studio space.

• Suburban locations: $800–$1,500 per month.

Look for a space with good foot traffic, parking, and enough room to fit multiple Reformer Machines, plus space for mat work and accessories.

2. Equipment Investment

High-quality Pilates equipment is non-negotiable if you want to attract and retain clients.
A professional Reformer Machine will cost more than cheaper alternatives — but the durability, performance, and comfort will pay off in the long run.

Example cost breakdown for a fully equipped studio:

• Reformer Machines (4–8 units): $3,500–$6,000 each

• Cadillac/Tower Units: $5,000–$7,000 each

• Chairs, Barrels, and Props: $500–$2,000 each

Tip: FitBoutique offers commercial-grade reformers like the Ivory Fold Reformer and Onyx Reformer with free Australia-wide delivery and 24 months interest-free financing, making it easier to manage startup costs.

3. Studio Fit-Out and Design

Your fit-out will shape the client experience from day one.

• Flooring: Shock-absorbing, non-slip flooring can cost $50–$100 per sqm.

• Lighting: Soft, warm lighting helps create a welcoming vibe — budget $2,000–$4,000.

• Storage and Mirrors: $1,000–$3,000 depending on quality and size.

A clean, modern space with room for each Reformer Machine to be used comfortably will encourage repeat visits.

4. Business Registration and Insurance

You’ll need to register your business, secure appropriate licenses, and get insurance.

• Business registration: $39–$82 (ASIC)

• Public liability insurance: $600–$1,200 per year

• Professional indemnity insurance: $400–$900 per year

5. Marketing and Launch Costs

Don’t underestimate your launch budget — you’ll need to promote your studio to fill classes from day one.

• Website: $1,500–$4,000 for a professional site with booking integration

• Branding: $500–$2,000 for logo and signage

• Digital ads: $500–$2,000 per month initially

Estimated Total Startup Cost

For a small-to-medium studio, expect to spend:

• Basic fit-out with 4 reformers: $30,000–$50,000

• Larger commercial space with 8+ reformers: $70,000–$120,000+

Cutting Costs Without Cutting Quality

If you want to reduce startup costs:

• Start with fewer Reformer Machines and expand later.

• Choose a foldable Reformer Machine like the Onyx Fold Reformer to save on space.

• Look for financing options to spread costs over time.

Bottom line: Opening a Pilates studio requires a significant investment, but with the right equipment, design, and marketing plan, it can be a highly profitable business.

FitBoutique can help you get started with premium Reformer Machines designed for commercial use, flexible payment options, and free Australia-wide delivery.

Contact FitBoutique today to get a personalised equipment package for your studio.